What is Private Market?
Private Market is a powerful monetization solution designed specifically for you to capture direct advertising budgets with greater control, speed, and flexibility. It enables you to run your own retail media program, tailored to your brand, while leveraging Criteo’s advanced advertising technology.
Built on three core principles - Tailored, Flexible, and Controlled, this solution empowers you to manage your direct programs at scale.
With Private Market Demand Accounts, you empower advertisers with self-serve access to buy inventory directly from you. This article walks you through the core principles, features, and benefits of these accounts, helping you understand how to set up and scale your direct demand program effectively.
Private Market Core Principles
Tailored to your Brand: We offer two user interface options to match your brand identity:
Standard White-Labeled UI: A ready-to-use interface with your branding, offering self-service tools, real-time reporting, and advanced campaign activation features.
Custom White-Labeled UI: Build your own retail media platform using Criteo’s backend technology via API integration. You control the front-end experience while Criteo handles everything behind the scenes.
Flexible Operating Models: Choose how you want to work with advertisers:
Self-Service: Advertisers manage their own campaigns through a white-labeled interface.
Managed Service: You stay hands-on, managing campaigns on behalf of advertisers.
This flexibility allows you to tailor operations to your business model and advertiser preferences.
Controlled Access: You decide how open or exclusive your Private Market is:
Open your inventory and data to more demand sources.
Or, keep it exclusive to your storefront and preferred partners.
Your Advertiser Benefits
Self-Service Access: Advertisers can independently launch and manage campaigns through your branded interface.
Real-Time Insights: Campaign performance data is available instantly, enabling quick, data-driven decisions.
Advanced Tools: Advertisers can use sophisticated demand-side features to optimize performance.
Launch Your Private Market
You can start creating Private Market Demand Accounts for your advertisers directly from the Private Market tab under your Supply account.
To ensure a smooth and successful launch, follow these key preparation steps:
Define Your Strategy
Start by outlining your objectives, identifying target advertisers, and deciding the level of support you’ll offer (self-service vs. managed service).
Build Your Team
Determine the headcount needed, define roles and responsibilities, and recruit your internal team to support operations.
Set Up Operational Workflows
Establish clear processes for campaign management, approvals, troubleshooting, and reporting. Prepare your teams for a seamless transition.
Train Your Teams
Ensure your commercial, advertising, and support teams are equipped to confidently sell, manage, and troubleshoot advertiser activations.
Align Internally
Create strong communication channels across departments and foster collaboration between commercial and advertising teams
Collaborate with Suppliers
Adopt a unified approach to supplier relationships, ensuring alignment between media and commercial strategies.
Activate Advertiser Accounts
Open advertiser accounts and grant access to their self-serve, white-labeled platforms so they can begin campaign setup.