Improving visibility will help your ads be seen by more shoppers. There are a few options and levers you can pull to improve your visibility:

Change pacing from standard to accelerated pacing

Add additional keywords or categories to your targeting

Add other formats and page types to your targeting

Reallocate budget between line items

Extend the end date of your campaign

Change Pacing from Standard to Accelerated Pacing

Standard pacing means your line item will attempt to spend an even amount each day for the remainder of the days it is active. This is great for maintaining a steady presence on the digital shelf.

If you are looking for ways to increase your pacing, switch to Accelerated Pacing, which will enable your line item to spend its budget as fast as possible.

Add additional keywords or categories to your targeting

Adding keywords and categories to your campaign will allow your ads to appear on more pages and therefore reach more shoppers. You can add keywords and categories that are relevant to your product but outside the specific category of your product to help capture complementary purchases and improve acquisition.

We recommend taking advantage of the Criteo Keyword Recommendation Model. You can add keywords from a list of recommended keywords that Criteo’s algorithm has determined are relevant, sorted by popularity. This helps you quickly and accurately improve keyword coverage (be aware of the exact match keyword).

Add other formats and page types to your targeting

There are many different ad formats available for Onsite Display (you can find more about the creatives of Onsite Display here). Adding more formats will give your campaigns and line items more opportunities to enter auctions and win impressions.

Reallocate budget between line items

If one line item is performing better than others, you can shift funds to line items with a higher delivery capacity. Remember that Onsite Display line items are required to have budgets.

Extend the end date of your campaign

Extending the flight of your campaign and line item(s) will give you more opportunity to spend and reach your target audience.

Optimization Tips