Onsite Display Glossary

Impression

• The event that occurs when an ad renders on the page

Clicks

• The event that occurs when a shopper clicks an ad and is redirected either to the product detail page or to the search page to add the product directly to cart.

Cost per Click (CPC)

• The average cost you are paying per click. Available for Auction campaigns only.

• Formula: Spend / Clicks

Cost Per Mille (CPM)

• The average cost you are paying per mille (thousand) impressions. Available for Onsite Display campaigns only.

• Formula: 1000 * Spend / Impressions

Click-Through Rate (CTR)

• The percentage of shoppers who clicked an ad that is rendered on a page.

• Formula: Clicks / Impressions

Spend

• The amount (expressed in your preferred currency) that your campaign has spent to date.

Sales

• The total product sales generated and attributed to your Criteo ads. This can vary depending on your campaign attribution settings.

Order Value

• The total revenue generated from your Criteo ads. This can vary depending on your campaign attribution.

Working Media Spend

• The portion of the advertising budget that goes directly towards purchasing ad space. It excludes any parts of the budget that go towards fees to media providers and other processing charges.

Campaign Dates  

• Available for Onsite Sponsored Products and Onsite Display campaigns.

• You can now view a campaign's start and end dates on the upper right corner of the Analytics > Campaign Summary report and in the Start Date and End Date columns on the Campaigns page.  

  • Previously, these dates were only available at the line item level. 

• These are the start and end dates you entered when setting up the campaign. 

  • If you did not select start and end dates for an Onsite Display campaign, the earliest line item start date and the latest line item end date within the campaign will display. 

Remaining Budget Percentage 

• Available for Onsite Sponsored Products and Onsite Display campaigns. 

• Remaining Budget is a new column on the Campaigns and Line Items pages.

• Calculated as the remaining budget divided by the campaign or line item’s total budget. 

  • For Onsite Sponsored Products campaigns, if the campaign or line item is uncapped, the remaining budget percentage will not be available. 

Average CPM 

• Average CPM is a new column on the Campaigns and Line Items pages. 

• Calculated as the total cost of impressions served divided by the total number of impressions. 

 Spend Pace 

• Spend Pace is a new column on the Campaigns and Line Items pages. It indicates whether your campaign or line item is pacing ahead or behind and by how much.  

• Calculated as the difference between planned spend (based on the selected budget and pace settings for campaigns and line items) and actual spend. 

  • This difference is expressed both as a currency value and a percentage. 

Advanced Delivery Metrics help answer the question, "Did I get a return for my campaign spend?"

Some of these concepts can be a little confusing, so be sure to read them carefully.

Attributed Units

• Units sold attributed to a click or impression (can vary based on your attribution settings)

Attributed Orders

• Orders or buy transactions attributed to a click or an impression (can vary based on your attribution settings)

View (only available if the retailer has implemented viewability)

• When an ad is rendered on a page, it counts as a view when more than 50% of the ad is in sight for more than one second.

View Rate (only available if the retailer has implemented viewability)

• The number of times a rendered ad was viewed.

• Formula: Views / Impressions

Attribution Metrics are used to measure the success and performance of your campaigns and provide insights into the sales your campaigns have delivered.

Units

• The number of products sold that can attributed to Criteo ads.

Attributed Sales

• A sale that was a direct result of your marketing campaign (per your attribution rules). Also a measure of the conversions of your campaign.

• Formula: Sum of all Sales

Return on Ad Spend (ROAS)

• A measurement of the revenue you will receive for every unit of currency you spend on ads. ROAS can vary based on your attribution settings.

• Formula: Attributed Sales / Spend

Cost per Order (CPO)

• The amount spent on advertising that resulted in a purchase order from a shopper.

• Formula: Spend / Number of Orders

Assisted Sales

• The revenue of all the ads that appeared on a page within the chosen attribution window (specified at the campaign level) but were not determined to be the attributed sale (the last ad before the shopper purchased).

Assisted sales are:

• Valuable in demonstrating the usefulness of branding or Offsite media in conjunction with traditional auction ad line items.

• Calculated internally and can be awarded to multiple campaigns across an account.

You can view the assisted sales for specific line items on the Line Items page in the Commerce Max Platform.

• In a Demand account, click Campaigns to access the Campaigns page.

• In the Campaigns table, click the name of the campaign that contains the line items you want to view.

• On the Line Items page, the Assisted Sales column contains the assisted sales amounts for each line item of that campaign.