Table of contents
Create an Onsite Display Campaign
You can view, create, and manage campaigns from the Campaign Dashboard page when first opening the platform. All existing campaigns will appear in the graph and data table on this page.
To create a campaign:
Click on the +Campaign button in the center-left of the screen.
Then select Onsite Display under Campaign Type.
Under Buy Type, you will see two types of Onsite Display campaigns: Preferred Deals and Sponsorship:
Preferred Deals:
Campaigns that target a specific audience or set of users. Ads will only appear to those users when they visit your site or app that aligns with the campaign's targeting. Ads can appear on a page that contains ads for other brands or products. The pricing model for Preferred Deals is on a CPM (cost-per-impression) basis.
Sponsorship:
Campaigns that will take over a specific page of your site or app for a set amount of time. Sponsorship appears to 100% of users who visit the specific page you have selected, so there is no specific audience targeting. Sponsorships run for a specific amount of time on a page and are billed at a flat rate set by each retailer.
Choose your preferred Buy Type, and the campaign creation form should automatically appear.
Campaign Settings
Campaign Name:
The campaign name you choose will be seen only by you in the Campaign and Analytics Section. It will not appear in the ads and will never be visible to shoppers or other accounts.
We recommend using a name that is recognizable for reporting
Example: Product Name_Retailer_Month_Year
Attribution Settings
The conversion cycle can be drastically different between a shopper buying groceries and a shopper buying a TV. The Return on Ad Spend (ROAS) measurement can also be different depending on the objectives (lower or upper funnel) and the ad formats that are running.
Customize the attribution settings to fit the campaign's goal by selecting which Lookback Window to use and defining the Product Match for both Post-Click and Post-View conversions.
The Lookback Window is the eligible period between a sales transaction and an ad event. The Product Match is the relationship between the purchased product and the advertised one.
You can choose from the following options:
Post-Click Settings
Lookback Window:
7 Days
14 Days
30 Days
Product Match:
Same product
Same product, same category
Same product, same category, same brand
Post-View Settings
Lookback Window options:
No Post-View
1 Day
7 Days
14 Days
30 Days
Product Match options:
Same product
Same product, same category
Same product, same category, same brand
By default, the Commerce Display legacy platform Attribution Settings will be used unless you edit them:
Post-Click: 14 Days, Same Product + Same Category
Post-View: 14 Days, Same Product + Same Category
In the beginning, we recommend that you set up an attribution window that you’re used to leveraging in other platforms, in order to compare performance evenly. Then, as you turn on more campaigns, you can consider changing your model to see the impact of those changes.
You can also change the attribution settings after creating the campaign and launching the line items.