Enable Alcohol Advertising for Sponsored Products
Participating U.S. retailers can enable alcohol advertising as a separate revenue stream on their sites through Commerce Yield. The setup is fully isolated from your standard Sponsored Products program, so alcohol and non-alcohol advertising activity remain completely distinct.
How It Works
Alcohol advertising runs through a dedicated retailer entity in Commerce Yield — separate from your main account, with its own supply account and an alcohol-products-only catalog. This structure ensures there is no overlap with your standard Sponsored Products program.
Your existing setup is unaffected. Alcohol campaigns run entirely in isolation.
State-Level Approval Controls
You decide which U.S. states are approved for alcohol advertising on your site. Advertisers targeting your inventory can only select states you have approved, giving you direct control over where alcohol ads appear.
Eligibility and Setup
Setup for alcohol advertising is managed by your Criteo account team. The initial configuration — including the dedicated supply account and catalog — is not self-serve through Commerce Yield.
Contact your Criteo account team to discuss eligibility and begin onboarding.