Fast Track Campaigns

Fast Track is a simplified campaign creation experience that helps your advertisers — particularly long-tail sellers and brands with limited ad tech experience — launch Sponsored Product campaigns quickly and with confidence. As a retailer, Fast Track gives you a faster path to seller activation, fewer support requests, and stronger budget utilization across your Private Market program.

Why it Matters For Your Marketplace

Getting sellers live quickly is one of the biggest drivers of a successful Private Market program. The longer it takes an advertiser to set up a campaign, the greater the risk of drop-off, churn, and underutilized ad budgets.

Fast Track addresses this directly by:

• Reducing time to launch: a streamlined, five-step guided flow removes unnecessary complexity, so sellers go live faster.

• Lowering support overhead: built-in tooltips and step-by-step guidance reduce the number of questions your team needs to handle.

• Improving budget delivery: simplified budget options and automatic balance linking reduce misallocation and underspend.

• Scaling your long-tail: designed specifically for non-expert advertisers who might otherwise abandon setup or configure campaigns incorrectly.

What Your Advertisers Experience

When an advertiser creates a new Sponsored Product campaign, they choose between two setup modes:

• Fast Track: a guided five-step flow covering campaign goal, product selection, schedule and budget, balance mapping, and review and launch.

• Custom Setup: the existing full-feature workflow with advanced configuration options.

Fast Track campaigns are limited to one line item per campaign. Keyword targeting, attribution settings, and bid optimization are all automated by default — your advertisers don't need to configure them manually. Fast Track campaigns are marked with a ⚡ icon in the campaign dashboard for easy identification.

For a full description of what your advertisers see during setup, see Create A Fast Track Campaign (Advertiser Guide).

What You Need To Set Up Fast Track Campaigns

As a retailer, you control the key settings that determine how Fast Track works for your advertisers. Take the following actions before your advertisers begin using Fast Track.

Enable Conquesting

Conquesting allows your advertisers' Fast Track campaigns to automatically target competitor brand keywords —expanding their reach, improving ad delivery, and driving stronger ROAS. This is an opt-in decision at the retailer level.

• If you enable conquesting, Fast Track campaigns will automatically apply three keyword targeting types: branded, generic, and conquesting.

• If you do not enable conquesting, campaigns will automatically apply branded and generic keywords only.

Important: Conquesting is applied automatically in the background — your advertisers do not configure it themselves. Your opt-in controls whether it is active across your marketplace.

To enable conquesting, contact your Criteo representative.

Create Balances

Advertisers select a balance during Fast Track setup to fund their campaign. Balances must be created by you before your advertisers begin campaign setup — if no balance is available, their campaign will remain in draft until one is assigned.

For more information, see Balances.

Monitor Fast Track Adoption

Once Fast Track is live, you can track how your advertisers are using it directly from the campaign dashboard. Fast Track campaigns are marked with a ⚡ icon next to the campaign name, allowing you to:

• See at a glance how many advertisers are using the simplified workflow.

• Compare performance between Fast Track and Custom Setup campaigns.

• Identify sellers who may need additional support or are not yet activating.