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What is Onsite?
Onsite is a Retail Media solution that displays advertisements on the website or mobile app. Onsite ads use first-party data to reach shoppers who visit, browse, or search on a specific retailer. There are two campaign types which include Onsite Display and Onsite Sponsored Products.
Onsite Display ads aim to reach, influence, and engage shoppers at the point of purchase with custom display ad formats. Advertisers can choose which shoppers to target based on real-time browsing and searching behavior and analyze engagement and conversions via enhanced reporting capabilities.
Onsite Sponsored Product ads strive to boost sales and increase the category share and visibility with native product ads. Powered by the strongest machine learning technology for retail, Onsite sponsored product campaigns deliver the right product to the right shopper at the right time on relevant search, category, and product detail pages. This allows advertisers to increase their share of the digital shelf and sales.
About Onsite Sponsored Product Campaigns
Powered by the strongest machine learning technology for retail, Open Auction campaigns deliver the right product to the right shopper at the right time on the relevant search, category, and product detail pages. This allows advertisers to increase their share of the digital shelf and sales.
An Auction campaign runs a first-price auction on a cost-per-click (CPC) model. Advertisers can choose the bid they’re willing to pay every time a shopper engages with their ad and take part in the inventory auction for a chance to win the placement.
Onsite Sponsored Products ads can be built for Auction campaigns. Onsite Sponsored Products match each retailer’s site and app pages for a seamless shopper experience. They consist of a sponsored SKU that blends in with organic content. The product images are taken directly from the retailer site so it can be sure the image a shopper sees in the ad matches the images a shopper sees on the retailer site.