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What is Onsite Display?

Commerce Yield Help CenterOnsiteOnsite Display DeepdiveDemand CapabilitiesGetting Started
Table of contents
Commerce Display ad
Standard Display ad

Onsite Display

Onsite Display ads aim to reach, influence, and engage shoppers. It's a mid-funnel tactic and it works on a cost-per-impression (CPM) basis that is controlled by you.

How does it work?

  • Captures shopper interest at the point of purchase with dynamic retail display ads.

  • Allow brands to choose their audience based on real-time browsing and searching behavior and/or shopping history data that you control as the retailer.

  • Analyze engagement and conversions via enhanced reporting capabilities through Commerce Max and Commerce Yield.

Here are examples of Onsite Display ads that look seamlessly native to the sites they are being advertised on.

Why Onsite Display?

  • Onsite Display can help expand retail media strategies to upper funnel tactics, allowing for more visibility from new or existing shoppers on your site. 

  • It not only gives control to the brand by offering custom ads and specific retail audiences, but the option for Onsite Display ads on a retailer site gives you the power to define what those customizations and specific retail audiences look like. 

  • Not to mention the increased efficiency to access your inventory and data with unified reporting and workflows. All of this while benefitting from retail media ads, built for engaging shoppers in real time. 

  • Onsite Display has proven results with up to 100% share of voice, engagement rate up to 1.6% and ROAS up to 1,360%. Onsite Display, when combined with Sponsored Products, led to a 3-4x increase in the number of shoppers who purchase advertised products. 

Onsite Display Ad Delivery

Onsite Display ads benefit from the retailer’s site traffic and audience while leveraging Criteo’s creative and segmentation capabilities. 

They also give you control. As the retailer, you approve or deny creative and targeted audiences as you see fit. This can happen in either the pre-campaign steps and approval process in place, or by defining specific rules ahead of retail media launch. 

Let’s see how Onsite Display ads are delivered on a given retailer site:

  1. A brand builds an impactful ad helped by Criteo Creative Services expertise team, or includes a creative asset of their own through our self-service capabilities.  

  2. The brand selects their targeting and audience based on your real-time and historical retailer data. 

  3. Criteo delivers the display ad on your retail site. 

  4. The shopper directly engages with the ad. The brand gets premium visibility!  

You can access Criteo's Commerce Display ads and Standard Display Banner ads as part of Onsite Display campaigns:

Commerce Display ad

Commerce Display Ads

Criteo’s proprietary Commerce Display (CD) ads combine the advertiser’s own brand assets with retail-specific native features, such as add to carts and product availability. CD ads are a perfect blend of creative elements and native product content. They're always responsive and are specifically built for Retail Media, boosting shopper engagement by blending into the retail site.  

Standard Display ad

Standard Display Ads

Standard Display ads are a selection of responsive ads, either IAB standard or custom, that showcase the advertiser’s own brand asset. Advertisers can select from static images or animated .gif content. Standard Display ads are all about influencing shoppers. 

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