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Select an Optimization Model

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Optimization Engine Options

This information is useful to decide which Optimization model, or Optimizer, to use for the campaign: Clicks, Conversions, or Revenue. 


Click Optimizer 

  • Optimized Metric: CTR (Clickthrough Rate) 

  • Can brands/advertisers control their billed CPC? Yes. The CPC bid that is entered will not vary.

  • Is there a learning period? No. Select, launch, and go!   


Conversions Optimizer 

  • Optimized Metric: CPO (Cost per Order)

  • Can brands/advertisers control their billed CPC? Partially. The CPC bid they enter will slightly vary. If they don’t want to bid higher than a specific amount, they can enter a maximum bid (different than the CPC bid that) will act as a hard cap.

  • Is there a learning period? Yes, it can take 7-10 days on average before the optimizer reaches maximum efficiency.   


Revenue Optimizer 

  • Optimized Metric: ROAS (Return On Ad Spend) 

  • Can brands/advertisers control their billed CPC? Partially. The CPC bid they enter will slightly vary. If they don’t want to bid higher than a specific amount, they can enter a maximum bid (different than the CPC bid entered) that will act as a hard cap.   

  • Is there a learning period? Yes, it can take 7-10 days on average before the optimizer reaches maximum efficiency.  

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