Onsite Display Line Item Review Center

Line item structure varies by type.

Sponsorship and standard line items include:

• Proposal: holds the line item's inventory reservation details: start and end date, budget, number of impressions, page type, targeting, and ad format

• Creative: the banner and, for Commerce Display formats, the product listing

Auction line items include the following reviewable properties:

In instances where the reviewer sees that all properties look okay and no rejections or revisions are needed, there is also the option to bulk approve all line items by selecting the Approve line item button.

Minimum Conditions for an Auction Line Item To Serve

A line item can only start serving once all three of the following conditions are met:

If any of these conditions are not met, the line item will not serve — even if other properties are approved.

How To Review an Onsite Display Auction Line Item

1. In the Line Item Review Center, go to Pending and click Review next to the Auction line item.

2. Review each property (creatives, products, and manual targeting) individually or in bulk.

3. Select Approve or Reject for each property.

4. If you reject a property, enter a reason in the comment field. A comment is required for every creative-level rejection and for any bulk rejection (products or manual targeting). The advertiser sees your message directly in their line item workflow.

5. Submit your review. Any property you haven't explicitly rejected is automatically approved, and the line item starts serving immediately with those properties.

How To Change a Decision

You can update your decision on any property at any time — whether you want to approve something you previously rejected or revoke an earlier approval.

1. Open the reviewed Auction line item in the Line Item Review Center.

2. Locate the property you want to update.

3. Change your decision and submit.

Your change takes effect right away.

Reviewing Resubmitted Auction Line Items

When an advertiser edits and resubmits an Auction line item after your initial review, you'll see a clear view of what's changed:

• New: properties being submitted for the first time

• Previously reviewed: properties you already approved or rejected, with your original decision and reason shown

This lets you focus only on what's new without re-reviewing what you've already assessed.

Dynamic Match and Partial Approval

When an advertiser uses Dynamic Match targeting, page type targeting, products, and creatives are automatically matched to relevant placements. Any manual keywords and categories they've added will still appear in your review queue and require your explicit approval or rejection.

Tips For Reviewing Efficiently

A few practices that keep campaigns moving and reduce back-and-forth with advertisers:

• Be specific in your rejection reasons. Vague feedback — such as "does not meet guidelines" — forces advertisers to guess what to fix. A clear, specific reason means faster resubmissions and fewer revision cycles.

• Focus on new properties first when reviewing resubmissions. The platform labels them clearly as "New," so you can go straight to what needs your attention without re-reviewing what you've already decided.

• Update decisions promptly. Your change takes effect right away. Quick turnarounds keep campaigns performing and reduce follow-up from advertisers.

How you review a line item in the Line Item Review Center depends on its buy type. Auction line items use a property-level review flow where you can approve or reject specific elements independently. Preferred Deal and Sponsorship line items use the standard proposal-and-creative review flow.

Reviewing Auction Line Items

For Auction line items, you review three properties independently: creatives, products, and manual keywords and categories. This means you can approve what's acceptable and reject only what needs to change — the advertiser's line item can start serving with the approved elements right away.

To review an Auction line item:

1. In the Pending tab of the Line Item Review Center, click Review next to the line item.

2. Review each property:

   Products

   Products are reviewed as a group.

   • Click Approve to approve all products.

   • Click Reject to reject all products. A comment is required.

   Manual keywords and categories

   Manual keywords and categories are reviewed as a group.

   • Click Approve to approve the full set.

   • Click Reject to reject the full set. A comment is required.

   Recommended keywords and categories are auto-approved and shown in a read-only section within the Manual Keywords and Categories tab. No action is required for these.

   Creatives

   Creatives are reviewed individually. For each creative:

   • Click Approve to approve it for serving.

   • Click Reject to reject it. A comment is required — describe what the advertiser needs to change. Your comment is visible to the advertiser directly in their Commerce Max workflow.

3. If all properties are acceptable, select Approve line item to approve everything at once.

When a line item can start serving

A line item becomes eligible to serve as soon as these three conditions are met:

• At least one creative is approved

• At least one targeting configuration is approved — either the recommended keywords and categories, or your approved manual keywords and categories

• Products are approved

If these conditions are met, the line item starts serving with the approved elements while the advertiser addresses any rejections. You do not need to wait for everything to be resolved.

Reviewing Preferred Deal and Sponsorship Line Items

For Preferred Deal and Sponsorship line items, you review the proposal and creative together.

To review a Preferred Deal or Sponsorship line item:

1. In the Pending tab, click Review next to the line item.

2. At the bottom of the review page, choose one of the following:

   • Approve both. Approve the proposal and the creative. An approved proposal reserves inventory for the advertiser. You can leave an optional comment.

   • Approve proposal. Approve the proposal while rejecting the creative. Inventory is reserved. You can leave an optional comment.

   • Reject proposal. Reject both the proposal and any submitted creative. Inventory will not be reserved. A mandatory comment is required.

   • Reject creative. Reject the creative only. The line item cannot activate until the creative is approved. A mandatory comment is required. If the proposal is already approved, inventory remains reserved.

Automated Targeting Visibility

When reviewing a line item, you'll see read-only visibility into automated and recommended targeting. This is for transparency only — you cannot individually approve or reject these items in the current release.

Dynamic Match line items

For line items using Dynamic Match, a read-only section shows the automated keywords and categories associated with the line item. These are automatically approved and are not subject to individual review. They are shown so you can understand what automation may use for delivery on your site.

Manual targeting line items

For line items using manual targeting, the review panel distinguishes between:

• Manual keywords and categories — reviewable in bulk, as described above.

• Recommended keywords and categories — auto-approved and shown in a read-only section within the Manual Keywords and Categories tab. No action is required.

Alt Text in Creative Review

When reviewing a creative, you'll see the alt text for that creative displayed alongside the creative preview and click-through URL.

Alt text is a short written description of the creative, required for EAA and WCAG accessibility compliance.

• If alt text is present, it appears as a read-only field in the review panel.

• If alt text is missing or empty, a warning indicator appears on the creative.

Missing alt text is a non-blocking warning — it does not prevent you from approving the creative. If you want the advertiser to add alt text before the campaign goes live, use the comment field to request it. The advertiser can then update the creative in the Creative Builder, which automatically resubmits it for your review.

The Pending tab shows all Onsite Display line items that have been submitted and are waiting for your review. These line items require action before they can serve.

Reviewing the Pending List

The table lists each pending line item with the status of its proposal and creative. Click Review next to a line item to open it and take action.

By default, the table is sorted by Date Submitted, with the earliest submissions first. You can sort by any column and filter by:

• Advertiser — filter by account name

• Proposal Status — In Review, Approved, Rejected, or Incomplete

• Creative Status — In Review, Approved, Rejected, or Incomplete

Identifying Edited Line Items (Delta-Based Review)

When an advertiser edits a line item that has already been reviewed and resubmits it, only the properties that changed come back for re-review. You do not need to re-review the entire line item.

When you open an edited line item, you will see a "What changed" summary at the top of the review panel. This highlights which sections have been updated, and changed items are flagged with a "New" indicator. Sections that are unchanged — and were previously approved — remain approved and do not require any action from you.

Here is how this works for each property type:

• Keywords or categories added. Only the newly added items appear as pending. Previously approved keywords and categories remain approved.

• Products added. The Products section is flagged as changed. Newly added products are surfaced for review. Previously approved products that remain in the line item stay approved.

• Budget or dates changed (Preferred Deals and Sponsorship). You will see the previous value and the proposed new value side by side. Other previously approved sections are not pushed back into review.

If you approve a change, the line item updates automatically. If you reject it, the line item continues serving with its original approved settings.

Sponsorship and Standard Line Items

If both the proposal and creative are approved, the line item will go into Active status if the start date is today or in the past. If the start date is in the future, it goes into Scheduled status and activates automatically at 12:00 AM in the advertiser's time zone.

Once a line item is active, it stays active. Advertisers can modify a line item's proposal and/or creative during the flight, but incremental changes require your review (for example, adding keywords, changing the end date or budget, swapping in a different creative). Decremental changes — such as removing keywords or reducing the budget — do not require review.

If already active, the line item continues serving with the existing approved settings until new incremental edits are approved. If the edits are rejected, the line item continues to serve with its existing approved settings.

Auction Line Items

After you complete your review, the Auction line item will show one of three statuses:

Approved Sponsorship and Standard Line Items

View all Onsite Display line items with approved proposals in the Approved section, organized by page type. Each tab shows what inventory has been reserved and the associated reservation dates and budgets.

To un-approve a proposal or creative, click Review next to the line item and choose the relevant action at the bottom of the page.

Approved Auction Line Items

The Approved Auction section gives you a dedicated view of all Auction line items that are fully or partially approved and eligible to serve. Select Review on any line item to see the status of each property, along with targeting details, budget, and flight dates.

Configuration fields are read-only in this view, but you have two management actions available:

Cancel an Individual Creative

Use Cancel creative on a specific approved creative to remove it from serving.

• The line item remains serving-eligible as long as at least one other approved creative remains.

• If the canceled creative was the only approved creative, the line item will stop serving until the advertiser provides a replacement.

Cancel an Entire Proposal

Use Cancel entire proposal to cancel all creatives associated with a line item.

• All creatives move to rejected/canceled status.

• The line item is no longer servable and is removed from the Approved Auction section.

• In the advertiser's view, the line item appears inactive — returned to Draft or Rejected status — with an indication that you canceled it.

On the Creative Preview tab, you can view: 

• Name of the creative 

• Format type of the creative 

• Interactive preview: It approximates what the creative will look like.  

Use the interactive preview to review the banner’s call-to-action text, legal text, button text, text color, border color, etc. 

• When reviewing a line item, navigate to the Creative Preview tab.  

• To view a depiction of the ad's appearance and rendering on the retailer site, click Live Demo and follow these instructions: 

  • Copy the unique demo code 

  • Navigate to the retailer’s website in the correct environment (desktop, app, or mobile) 

  • Paste the demo code into the search bar, and press Enter. 

  • Navigate to the page of the website where the creative will display once live. 

  • You can now view the live demo for 15 minutes.