Navigating the Line Item Review Center
The Line Item Review Center houses all Onsite Display line items submitted by advertisers. Your review is needed to ensure each line item meets your ad specifications and brand safety guidelines before it serves on your site or app.
The review workflow differs by line item type:
Auction line items use partial approval: you review individual properties (creatives, products, and manual targeting) and can approve some while rejecting others. The line item can start serving with the approved properties immediately.
Sponsorship and standard line items use the standard approval flow: you approve or reject the proposal and creative together.
To access the Line Item Review Center, click the Tools tab in the top navigation bar and navigate to Onsite Display Line Item Review in the left panel.
The Line Item Review Center has three sections:
Pending: line items submitted by advertisers that require your review
Approved: Sponsorship and standard line items with approved proposals, organized by page type
Approved Auction: Auction line items that are fully or partially approved and eligible to serve
Onsite Display Line Item Structure
Line item structure varies by type.
Sponsorship and standard line items include:
Proposal: holds the line item's inventory reservation details: start and end date, budget, number of impressions, page type, targeting, and ad format
Creative: the banner and, for Commerce Display formats, the product listing
Auction line items include the following reviewable properties:
Property | How it is reviewed |
|---|---|
Creatives | Reviewed individually — approve or reject each creative separately |
Products | Reviewed in bulk — approve or reject all products together |
Manual targeting (keywords and categories) | Reviewed in bulk — approve or reject together |
Recommended targeting (keywords and categories) | Automatically approved — no action needed |
In instances where the reviewer sees that all properties look okay and no rejections or revisions are needed, there is also the option to bulk approve all line items by selecting the Approve line item button.
Reviewing Onsite Display Auction Line Items
Minimum Conditions for an Auction Line Item To Serve
A line item can only start serving once all three of the following conditions are met:
Condition | Why it matters |
|---|---|
At least one approved creative | Creatives must comply with your policies before serving |
At least one approved targeting configuration | Either recommended targeting or approved manual keywords/categories must be available |
Products are approved | You maintain control over which products appear on your inventory |
If any of these conditions are not met, the line item will not serve — even if other properties are approved.
How To Review an Onsite Display Auction Line Item
In the Line Item Review Center, go to Pending and click Review next to the Auction line item.
Review each property (creatives, products, and manual targeting) individually or in bulk.
Select Approve or Reject for each property.
If you reject a property, enter a reason in the comment field. A comment is required for every creative-level rejection and for any bulk rejection (products or manual targeting). The advertiser sees your message directly in their line item workflow.
Submit your review. Any property you haven't explicitly rejected is automatically approved, and the line item starts serving immediately with those properties.
How To Change a Decision
You can update your decision on any property at any time — whether you want to approve something you previously rejected or revoke an earlier approval.
Open the reviewed Auction line item in the Line Item Review Center.
Locate the property you want to update.
Change your decision and submit.
Your change takes effect right away.
Reviewing Resubmitted Auction Line Items
When an advertiser edits and resubmits an Auction line item after your initial review, you'll see a clear view of what's changed:
New: properties being submitted for the first time
Previously reviewed: properties you already approved or rejected, with your original decision and reason shown
This lets you focus only on what's new without re-reviewing what you've already assessed.
Dynamic Match and Partial Approval
When an advertiser uses Dynamic Match targeting, page type targeting, products, and creatives are automatically matched to relevant placements. Any manual keywords and categories they've added will still appear in your review queue and require your explicit approval or rejection.
Tips For Reviewing Efficiently
A few practices that keep campaigns moving and reduce back-and-forth with advertisers:
Be specific in your rejection reasons. Vague feedback — such as "does not meet guidelines" — forces advertisers to guess what to fix. A clear, specific reason means faster resubmissions and fewer revision cycles.
Focus on new properties first when reviewing resubmissions. The platform labels them clearly as "New," so you can go straight to what needs your attention without re-reviewing what you've already decided.
Update decisions promptly. Your change takes effect right away. Quick turnarounds keep campaigns performing and reduce follow-up from advertisers.
Proposal and Creative Review
The review process allows for the independent approval of proposals and creatives. This lets advertisers reserve inventory in advance by submitting a proposal before the creative is ready.
To review a proposal and/or creative:
In the Line Item Review Center, click Review next to the line item.
At the bottom of the review page, choose from the following:
Approve both: approve the proposal and creative. An approved proposal reserves inventory for the advertiser.
Approve proposal: approve the proposal while rejecting the submitted creative. Inventory is reserved, but the line item cannot go live until the creative is also approved.
Reject proposal: reject both the proposal and any submitted creative. Inventory will not be reserved. A mandatory comment is required.
Reject creative: reject the creative only. The proposal remains approved and inventory is still reserved, but the line item cannot go live until a creative is approved. A mandatory comment is required.
Reject both: reject the proposal and creative. Inventory will not be reserved. A mandatory comment is required.
Advertisers can see rejection comments when viewing their line item.
Pending
View all Onsite Display line items with a submitted proposal and/or creative here. These line items require your review. The table lists the status of each proposal and creative and displays what action needs to be taken. Click Review next to the line item you want to review.
By default, the table is sorted by the line item with the earliest Date Submitted. The table can be sorted by any column, and filtered by:
Advertiser — filter by a specific account name
Proposal Status — filter for line items with proposals In Review, Approved, Rejected, or Incomplete
Creative Status — filter for line items with creatives In Review, Approved, Rejected, or Incomplete
What Happens After Approval?
Sponsorship and Standard Line Items
If both the proposal and creative are approved, the line item will go into Active status if the start date is today or in the past. If the start date is in the future, it goes into Scheduled status and activates automatically at 12:00 AM in the advertiser's time zone.
Once a line item is active, it stays active. Advertisers can modify a line item's proposal and/or creative during the flight, but incremental changes require your review (for example, adding keywords, changing the end date or budget, swapping in a different creative). Decremental changes — such as removing keywords or reducing the budget — do not require review.
If already active, the line item continues serving with the existing approved settings until new incremental edits are approved. If the edits are rejected, the line item continues to serve with its existing approved settings.
Auction Line Items
After you complete your review, the Auction line item will show one of three statuses:
Status | What it means |
|---|---|
Fully approved | All properties were approved. The line item is serving as the advertiser set it up. |
Partially approved | Some properties were approved, others were rejected. The line item is serving with the approved properties. |
Not active | All properties were rejected. The line item is not serving. |
Tracking and Managing Approved Line Items
Approved Sponsorship and Standard Line Items
View all Onsite Display line items with approved proposals in the Approved section, organized by page type. Each tab shows what inventory has been reserved and the associated reservation dates and budgets.
To un-approve a proposal or creative, click Review next to the line item and choose the relevant action at the bottom of the page.
Approved Auction Line Items
The Approved Auction section gives you a dedicated view of all Auction line items that are fully or partially approved and eligible to serve. Select Review on any line item to see the status of each property, along with targeting details, budget, and flight dates.
Configuration fields are read-only in this view, but you have two management actions available:
Cancel an Individual Creative
Use Cancel creative on a specific approved creative to remove it from serving.
The line item remains serving-eligible as long as at least one other approved creative remains.
If the canceled creative was the only approved creative, the line item will stop serving until the advertiser provides a replacement.
Cancel an Entire Proposal
Use Cancel entire proposal to cancel all creatives associated with a line item.
All creatives move to rejected/canceled status.
The line item is no longer servable and is removed from the Approved Auction section.
In the advertiser's view, the line item appears inactive — returned to Draft or Rejected status — with an indication that you canceled it.
How To Use the Interactive Preview Tool
On the Creative Preview tab, you can view:
Name of the creative
Format type of the creative
Interactive preview: It approximates what the creative will look like.
Use the interactive preview to review the banner’s call-to-action text, legal text, button text, text color, border color, etc.
How To Use the Live Demo Tools
When reviewing a line item, navigate to the Creative Preview tab.
To view a depiction of the ad's appearance and rendering on the retailer site, click Live Demo and follow these instructions:
Copy the unique demo code
Navigate to the retailer’s website in the correct environment (desktop, app, or mobile)
Paste the demo code into the search bar, and press Enter.
Navigate to the page of the website where the creative will display once live.
You can now view the live demo for 15 minutes.
Staying Informed
You'll receive an in-app notification each time an advertiser submits an Auction line item that needs your review. Select Go to line item in the notification to open the relevant line item directly.
By default, you're opted into in-app notifications in Commerce Yield. To enable email notifications, go to Account Settings > User Preferences > Notifications, select Booking & Approval, and turn on email.
Once enabled, email notifications include a direct link to the campaign containing the line item. You can have both in-app and email notifications active at the same time.