Pricing Model
For Offsite media, the pricing structure is as follows:
Media Cost (Traffic Acquisition Cost)
Brands pay the media cost to publishers to purchase impressions on the open web.
Cost: Priced by the publisher.
Model: Minimum CPM (Cost Per Thousand Impressions).
Retailer Offsite Audience Data Fee
The Retailer Offsite Audience Data Fee is paid by brands to you for using your audiences for offsite activation.
Cost: Priced by the retailer.
Model: Fixed flat rate CPM.
Criteo Retailer Data Fee (Audience Revenue Share)
Criteo’s Retailer Data Fee is paid by Retailers to Criteo. As a Retailer, you benefit from Criteo’s technology in helping you monetize your data for offsite targeting, optimization, and measurement purposes.
Cost: Priced by Criteo.
Model: Percentage of the Retailer Data Cost retained by Criteo.
Brand Safety and Verification Costs (Optional)
Brand safety and verification costs are optional costs paid by brands to third-party vendors when they leverage third-party services such as brand safety (IAS, DoubleVerify) and invalid traffic tracking on a pre-bid basis.
Cost: Priced by third-party technology partners.
Model: Flat rate CPM.
Managed Service (Optional)
Managed service costs are optional costs paid by brands to Criteo when they utilize Criteo’s hands-on keyboard experts to support the creation, management, and optimization of campaigns.
Cost: Priced by Criteo.
Model: Percentage of the working media fee.