Pricing Model
For Offsite media, the pricing structure is as follows:
Media Cost (Traffic Acquisition Cost)
Brands pay the media cost to publishers to purchase impressions on the open web.
Cost: Priced by the publisher.
Model: Minimum CPM (cost per thousand impressions).
Offsite Criteo Retailer Data Fee
The Offsite Criteo Retailer Data Fee is paid by retailers to Criteo. As a retailer, you benefit from Criteo's technology in helping you monetize your data for offsite targeting, optimization, and measurement purposes.
Cost: Priced by Criteo.
Model: Percentage of the retailer data cost retained by Criteo.
Brand Safety and Verification Costs (Optional)
Brand safety and verification costs are optional costs paid by brands to third-party vendors when they leverage third-party services such as brand safety (IAS, DoubleVerify) and invalid traffic tracking on a pre-bid basis.
Cost: Priced by third-party technology partners.
Model: Flat rate CPM.
Managed Service (Optional)
Managed service costs are optional costs paid by brands to Criteo when they utilize Criteo's hands-on experts to support the creation, management, and optimization of campaigns.
Cost: Priced by Criteo.
Model: Percentage of the working media fee.