Data Monetization with Offsite
Offsite is a Retail Media Solution used by brands to target unique audiences using retailer first-party data to reach shoppers across the open internet.
With Offsite, you can monetize your valuable customer data to attract brands who are eager to reach your premium audiences. Brands will pay more for this targeted access, unlocking a new revenue stream for your business and driving brand-funded traffic from the open internet to your sites. This results in increased sales and improved performance of your onsite campaigns, keeping the media flywheel in motion.
Brands get powerful targeting out of it, which leads to more effective campaigns and potentially higher budgets with you. It's a powerful strategy that benefits everyone involved.
Offsite for Brands
With Offsite, brands can maximize reach through Criteo’s comprehensive retailer and publisher network. Brands can also enhance targeting by utilizing retailer first-party data to precisely target high-value audiences based on various objectives, such as Category browsers, Recent and frequent purchasers, and Affinity brand browsers. In addition, brands also benefit from full closed-loop measurement and attribution.
Technical Integration
To ensure effective Offsite Monetization, Criteo’s OneTag is a mandatory requirement.
For API Clients: If your page does not have OneTag implemented, please contact your Criteo Technical Solutions team for assistance.