Creatives
Criteo offers different Creative Types for brands to reach their ideal audiences across all environments. Offsite campaigns use the following creative types:
Dynamic Creatives
Dynamic ads leverage the product catalog and what’s in stock to create personalized recommendations for each shopper. The ads automatically adapt based on each customer’s interests and how close they are to purchasing, and are recommended for campaigns with a sales focus. Product catalogs must contain 10 or more products to build dynamic ads.
Benefits:
Drive more traffic to your sites: Live campaigns with dynamic ads result in an 80% higher click-through rate and 150% higher conversion rate when compared to campaigns without any products such as image ads, driving more traffic to your sites.
Personalized Ads at Scale for Brands: Brands can automatically tailor content for each viewer with more relevant and engaging ads.
Improved Performance for Brands: Optimize in real-time to boost click-through and conversion rates with the best-performing creatives, helping you drive higher stickiness with brands.
Resources Efficiency for Brands: Brands save time and budget with automated adjustments.
Image Ads
Image is a banner creative type that uses static images with brand and product messaging to engage shoppers.
Image banners help drive consideration for a brand/product but do not need to be dynamically updated. They can also be used to promote brand-specific promotions at a retailer.
Video Ads
Online video ads are a dynamic way to engage audiences through captivating visual storytelling. Key benefits of online video ads are:
High Engagement: Videos grab attention, evoke emotions, and leave a memorable impact compared to static ads.
Wider Reach: Video consumption is at an all-time high, enabling your brands to connect with diverse audiences across various platforms.
Improved Brand Recall: Video ads enhance brand recognition and are ideal for brands to better target users throughout their journey—from attracting new customers to retaining loyal ones.