Offsite Brand Safety

At Criteo, we prioritize transparency, quality, and safety in our inventory to provide a reliable advertising environment. Here's how we ensure ads from brands are displayed in safe and transparent settings: 

1. Rigorous Supply Partner Guidelines 

   • We enforce strict guidelines for our supply partners to ensure that ads appear only on reputable and brand-safe sites. 

2. TAG Inventory Quality Guidelines and Certified Against Piracy Seals 

   • Criteo adheres to the Trustworthy Accountability Group (TAG) Inventory Quality Guidelines and holds a Certified Against Piracy seal, demonstrating our commitment to high-quality inventory standards. 

3. Global Partnership with Pixalate 

   • We collaborate globally with Pixalate to monitor and enhance app quality, ensuring that ads are displayed in a secure and appropriate environment. 

4. Pre-Bid Brand Safety Segments 

   • Brands have the option to use pre-bid Brand Safety segments from DoubleVerify (DV), providing an additional layer of protection and control over where ads are placed.