🚀 Improved Fill Rate Report with new metrics and a more granular breakdown of your inventory performance

What is it?

The Fill Rate Report has been enhanced to include a broader set of metrics, offering retailers deeper clarity, richer insights, and a more accurate understanding of how their ad inventory is being utilized - empowering smarter, data-driven decisions.

New Metrics:
- Deliverable Placements, Non-deliverable Placements, Placements with Candidates, and Covered Placements
- A new Coverage Rate metric to assess how well your deliverable inventory is utilized
Improved Fill Rate Calculation based on Deliverable Placements instead of Available Placements.
Expanded Breakdown of Unfilled Placements:
- Increased from 5 to 14 reasons, offering deeper insight into performance blockers.

Why

These updates are designed to:

Provide greater transparency into how your inventory is performing.
Help you identify opportunities to improve yield and ad delivery.
Enable more informed decision-making with clearer, more actionable data.
Ensure your fill rate reflects only eligible inventory, making it a more accurate performance metric.

🌟 Learn More:

What's New October 2025