🚀 Introduction to the Percentage-Based Offsite Audience Pricing Model

What is it?

We are excited to introduce a Percentage-Based Offsite Audience Pricing Model from October 1, 2024.

Under this new pricing model, audience data pricing will be a percentage of the media cost, capped at a maximum CPM rate. You will maintain full control over both the percentage and maximum CPM price of your audience data for media buyers like you do with the current flat CPM fee structure.

Why?

Programmatic media operates in a bid-based environment where CPMs can vary significantly based on audience size, demand, and competition. With a fixed audience fee, advertisers may find themselves locked into a cost structure that doesn’t adapt to their bidding strategy. A percentage-based CPM offers the flexibility to adjust costs dynamically, making it easier to scale and optimize campaign performance.

This new pricing model also aligns with industry standards for data monetization and provides many benefits for you:

Maximize revenue potential across the shopper journey: Improve performance for advertisers to ensure your offsite offering remains competitive to complement your onsite efforts, driving incremental, brand-funded traffic to your sites. This helps you capture and grow budgets over time.
Retailer pricing controls: Apply your desired media cost percentage and maximum CPM rate directly inside the Commerce Yield UI.
Drive more consumers back to your site: To date, our retail test partners have seen additional offsite ads displayed and correspondingly more site traffic through more clicks for the same brand budget.
Stronger and more sustainable partnerships: Aligning to industry standards will result in stickier advertiser relationships and bigger budgets through improved campaign performance.

To learn What's New in Offsite for Brands, check out the New: Offsite Enhancements.

What's New October 2024