To facilitate the creation of custom reporting, you can select and combine multiple dimensions and metrics. This allows you to analyze the report with more precision.

You can choose from the following dimensions:

Campaign: Name of the campaign

Line Item: Name of the line item

Date: The date of the ad activity

Retailer: The retailer where the line-item was active for the report period

You can also customize based on the following metrics:

Daypart Schedule: The scheduled time of day when your ads are displayed.

Average Cap-Out Hour: The average time of day your line item spends all of its dedicated budget.

Missed traffic: The number of page loads where the advertiser did not display an impression after capping out.

Spend: Total spend including any platform fees.

Est. Missed Spend: The estimated additional budget recommended for your ads to display in optimal conditions.
Est. Missed Clicks: The estimated clicks that you could have received if their ad activity hadn't capped out.
Calculated using the number of clicks at the cap-out time against measured missed traffic.
Est. Missed Impression: The estimated impressions that advertisers could have received if their ad activity hadn't capped out.
Calculated using the number of impressions at the cap-out time against measured missed traffic.
Est. Missed Sales: The estimated additional revenue that could have been attributed to your ads if they had displayed.
Calculated using the Total Revenue against measured missed traffic.
Clicks: The number of clicks on your ad

Sales: Revenue that is attributed to your ad according to the date of sale.
Revenue is measured from your last ad view or click event.
Impressions: The number of times your ads were shown.

ROAS: Return on ad spend (ROAS) is calculated by dividing the number of attributed Sales by the total ad Spend.

Avg. CPM: The average cost-per-mille. It is calculated by dividing the total cost of impressions by the total number of impressions. (Spend/ Impressions)

Avg. CPC: The average cost-per-click. It is calculated by dividing the total click ad spend by the total number of clicks. (Spend/ Clicks)

CTR: Click-through rate is calculated by dividing the number of clicks by the number of placement impressions.

You can export the report in a CSV or Excel file format. Additionally, save and/ or create a schedule for it to export and send the report automatically by email.

October 2024

What's New October 2024