🚀 Introducing two new Offsite Dynamic Creative Optimization (DCO) formats: Adaptive (Image and Video) and Showcase (Video)

What is it?

There are two new Dynamic Creative Optimization (DCO) formats for Commerce Max Offsite campaigns — Adaptive (Image and Video) and Showcase (Video).

These formats automatically adjust and personalize creative assets to deliver more engaging and relevant ad experiences across devices and placements.

Adaptive (Image and Video):
Optimizes your creative design in real time to fit different screen sizes, sites, and placements — including native. Ideal for driving engagement and conversions with minimal setup.
Showcase (Video):
Displays in-stock products from your catalog in a dynamic video format, helping boost visibility and performance by showing relevant SKUs to each shopper.

Both video formats include a video control button to meet WCAG (Web Content Accessibility Guidelines) and EAA (European Accessibility Act) accessibility standards.

Why?

The benefit of Adaptive ads is:

Drive shopper engagement: Adaptive formats encourage deeper interaction with potential shoppers, helping increase click-through rates and drive more traffic to retailers’ sites and apps.

The benefits of Showcase (Video) ads are as follows:

Unlock monetization opportunities: Showcase video ads enable you to tap into new offsite budgets, expanding revenue potential.
Support brand activation: These ads are essential for some brands to launch and run offsite campaigns effectively.

🌟 Learn More:

What's New November 2025