Campaign Management
This article will help you understand the different options available for campaign management within your Private Market account, so you can choose the strategy that best fits your business needs.
Why does it matter?
Before launching your Private Market, one key decision you’ll need to make is: Who will manage the campaigns?
Your approach may vary depending on your internal resources, advertiser relationships, and long-term goals, and so these options are flexible and can evolve.
Let’s explore the three models:
Option 1: You Manage Campaigns
In this model, your internal teams manage campaigns on behalf of advertisers. You engage directly with brands, optimize performance, and ensure campaigns align with your retail strategy.
Benefits:
Full control over campaign execution.
Personalized strategies tailored to your audience.
Stronger relationships with advertisers.
Option 2: Criteo Manages Campaigns
Criteo’s expert team handles campaign management for you. They work closely with your brand partners, optimize performance, and ensure alignment with your goals.
Benefits:
Hands-off for your team.
Access to Criteo’s advanced analytics and expertise.
Scalable and efficient campaign execution.
Option 3: Full Self-Service for Advertisers
Advertisers manage their own campaigns directly through your Private Market platform. You provide access and support, but they handle setup, optimization, and reporting.
Benefits:
Minimal involvement from your team.
Empowers advertisers with control and flexibility.
Scales easily across multiple partners.
These models aren’t mutually exclusive. You can:
Start with one approach and shift as your needs evolve.
Use different models for different advertiser segments.
Mix and match based on campaign complexity or team capacity.