What is Onsite Monetization?
Commerce Media advertising closes the loop between media impressions and commerce transactions to improve targeting, provide new audience insights, and deliver more relevant and valuable consumer experiences.
Here, Commerce Yield powers unique placements for each stage of the shopper's journey within retail media. It is paving the way for retailer performance marketing and monetization with:
Unique data: Leveraging the benefits of learning from annual transactions and purchase paths of unique global daily active users.
Proprietary engine (AI): Criteo AI uses machine learning to learn from campaigns to find the optimal opportunities with continuously refreshed audiences.
Direct supply: Helping find the most optimal supply path with code-on page integrations allowing to make the most of media spends.
Closed-loop measurement: With real-time, self-service reporting functionalities, understand what performs when and why.
Maximizing every touchpoint through a holistic strategy, we bring together the tools for retailer activation and monetization to work in harmony.
Activation helps acquire valuable net new customers and retain existing customers.
Monetization helps earn additional revenue from inventory with sponsored products and display ad formats, such as on-site display and commerce display.
After activation drives users to the site to be monetized, visitor data is used to ensure a relevant and impactful experience for consumers.
Here, activation drives users to the site to be monetized, and how user data from visitors can enhance activation to be more relevant for consumers.
The platform provides the ability to build impactful formats that are tailored across Onsite Sponsored Products and Onsite Display and tools to enrich first-party data to increase value for brands.