Audience Monetization
First-party data monetization can help drive incremental revenue. It enables enhancing the retail media strategy by creating new revenue streams and monetization opportunities through your audiences. The benefits are as follows:
Capture incremental media budget: Secure additional media spending from brands and agencies at scale across one platform
Privacy and control: Ensure data is privacy-compliant while maintaining full control over the data and decide who has access to your data and inventory and at what price
Streamlined data integration: Easily onboard and connect first-party data leveraging Criteo Onetag integration or onboarded through a mutual CDP partner
Elevate user experience: Creating a significant audience impact by enhancing user experiences with relevant messaging both onsite and offsite
Monetizing First-Party Data
It can also drive additional revenue by enhancing your retail media strategy. This approach creates new revenue streams and monetization opportunities through your audience insights. Your first-party data is composed of:
Online data - Based on user behaviors and activities such as purchases and interactions with specific categories, brands, and price ranges
Offline data - Derived from contact information through email lists, user identifier lists, and CDP