What is Onsite Video?

Onsite Video engages high-intent shoppers at key decision points, delivering both brand awareness and measurable results right at the point of sale.

  • Capture customer attention, drive deeper engagement with scroll-stopping sight, sound, and motion.

  • Boost visibility, clicks, and onsite conversions

  • Complement existing display and sponsored product ads

By utilizing video ads, you can place the brand's ads in high-visibility areas on your website, ensuring they reach the target audience at the right moment.  

Benefits of Onsite Video

Onsite Video seamlessly bridges brand storytelling and commerce, delivering impactful engagement and measurable performance - where it matters most - right at the point of sale.

Helps boost ad revenue, connect with brands, and improve the shopping experience - all in one platform.

  1. Boost Your Earnings

    • Get higher ad rates (1.5–3x more than display ads).

    • Increase ad space and maximize revenue.

    • Benefit from high demand from top brands.

  2. Improve the Shopping Experience

    • Show eye-catching video ads that grab attention.

    • Ensure smooth performance with minimal delays.

    • Encourage more shopper interactions and engagement.

  3. Stay Competitive in Retail Media

    • Attract more advertisers with premium video ads.

    • Stay ahead of competitors by offering engaging formats.

    • Gain an early advantage by adopting video ads now.

  4. Creative & Engaging Formats

    • Stands out with eye-catching ads that make shopping more interactive.

  5. Advanced Reporting

    • Understand video outcomes and impact with the help of advanced analytics showing video-specific metrics.

How it works?

  1. Utilize pre-existing video assets or collaborate with Criteo Creative Services to develop a compelling video ad.​

  2. Select a target audience based on the your real-time and historical data, allowing for precise targeting to reach the right consumers. 

  3. Criteo delivers the video ad on the retail site.​

  4. Shoppers interact with the ad by viewing products, adding items to their cart, or clicking for more information, facilitating direct engagement. 

  5. The brand gets premium visibility. ​