What is Onsite Video?
Onsite Video engages high-intent shoppers at key decision points, delivering both brand awareness and measurable results right at the point of sale.
Capture customer attention, drive deeper engagement with scroll-stopping sight, sound, and motion.
Boost visibility, clicks, and onsite conversions
Complement existing display and sponsored product ads
It is also possible to add closed captioning for onsite video creatives. This provides on-screen text of the spoken content in a video, making it easier for individuals who are deaf or hard of hearing to understand video ads. It also improves the user experience in environments where audio may not be accessible or preferred.
You can control whether closed captioning should be enabled for your advertisers through the Configuration dashboard under the Supply side of your account.
To manage this setting:
Switch to the supply side of your account and navigate to the Configuration dashboard.
Click on Accessibility.
Toggle the options to allow or disable closed captioning.
By utilizing video ads, you can place the brand's ads in high-visibility areas on your website, ensuring they reach the target audience at the right moment.
Benefits of Onsite Video
Onsite Video seamlessly bridges brand storytelling and commerce, delivering impactful engagement and measurable performance - where it matters most - right at the point of sale.
Helps boost ad revenue, connect with brands, and improve the shopping experience - all in one platform.
Boost Your Earnings
Get higher ad rates (1.5–3x more than display ads).
Increase ad space and maximize revenue.
Benefit from high demand from top brands.
Improve the Shopping Experience
Show eye-catching video ads that grab attention.
Ensure smooth performance with minimal delays.
Encourage more shopper interactions and engagement.
Stay Competitive in Retail Media
Attract more advertisers with premium video ads.
Stay ahead of competitors by offering engaging formats.
Gain an early advantage by adopting video ads now.
Creative & Engaging Formats
Stands out with eye-catching ads that make shopping more interactive.
Advanced Reporting
Understand video outcomes and impact with the help of advanced analytics showing video-specific metrics.
How it works?
Utilize pre-existing video assets or collaborate with Criteo Creative Services to develop a compelling video ad.
Select a target audience based on the your real-time and historical data, allowing for precise targeting to reach the right consumers.
Criteo delivers the video ad on the retail site.
Shoppers interact with the ad by viewing products, adding items to their cart, or clicking for more information, facilitating direct engagement.
The brand gets premium visibility.