What is Commerce Yield Retail?
Commerce Yield Retail empowers retailers, looking to control, scale, and maximize inventory and data asset monetization. It offers yield monetization capabilities and tools for commerce inventory and first-party data.
Our enterprise-grade monetization solution ensures you can drive revenue from your audiences and inventory. It allows you to deliver measurable performance and actionable insights to partners, all within a single platform. Efficiently implement, control, and scale your monetization business with ease through this solution.
What does Commerce Yield Retail mean for Retailers?
Onsite Inventory & Data Monetization
Onsite Inventory Monetization: Maximize onsite opportunities by offering premium ad placements, enabling brands to reach shoppers at the point of purchase and boosting revenue with targeted onsite ads.
First-Party Data Monetization: Leverage customer data for personalized ads, creating new revenue streams by allowing brands to target specific audience segments.
Data Control & Compliance: Share data securely and in a privacy-compliant way, with full control over what’s shared and how it’s used.
Supply Side Monetization Tools & Reports
Advanced supply-side reporting to monitor your monetization revenue
Yield Management
Data Rate Management
Line Item Review Center
Demand Side Private Market Activation Tools & Reports: For you to launch and manage your private market campaigns -
Campaign Creation and Optimization
Creatives
Audiences
Bid Management
Demand at Scale: Commerce Yield Retail allows you to execute your own direct program with advertisers as well as connect with additional demand entry points to capture incremental media spend from brands and agencies at scale across a single platform.
Getting Started with CYield Retail
As a retailer, you can access two sides within your supply account.
The Supply side provides you with the reports and tools to manage your monetization program across all demand sources.
The Demand side allows you to set up your private market campaigns.