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Edit a Campaign

To edit a campaign, navigate to the Campaigns section of the platform and follow the steps below:

  1. Find the campaign to edit and click on the campaign name.

  2. After landing on the selected campaign page, the Line Items and other campaigns settings are found.

  3. Click Campaign Settings located on the left-panel of your campaign page.

  4. On your campaign editing page, modify:

    1. The Campaign Name

    2. The Campaign Budget

    3. The Attribution Settings

  5. To edit any of these above-mentioned fields, click the respective icon.

Edit a Campaign Budget

Campaign budgets help control advertising costs. In the platform, either set a total budget for the campaign or leave the campaign uncapped. Edit your budget at any time, effective immediately.

  1. On the Campaigns page, click the name of the campaign you want to edit.

  2. Click Campaign Settings.

  3. Click the Edit icon in the Campaign Budget column.

  4. If switching from uncapped to capped, account for the campaign's historical spend. Select Capped, then enter the entire amount the campaign has already spent, plus the desired spend amount for the remainder of the campaign timing. Once the campaign reaches the set budget amount, it will stop delivering ads. 


    If switching from capped to uncapped, select Uncapped to spend freely from the available funds of the balance linked to the campaign.

    If editing your capped campaign budget, choose Increase By or Decrease By and enter the amount to add to or remove from the remaining budget. You can mark the New Remaining Budget checkbox to make sure the budget corresponds to the amount you want your campaign to spend.

  5. Click Save.


Campaign Pacing

Set pacing at the campaign level. Set a monthly or daily cap. If a cap is set at the campaign level, the campaign will stop spending once the line items under that campaign reach the amount specified in the cap.


Monthly Cap:

Campaign will spend until the amount set at this level has been reached by all line items for the entirety of the month.


Daily Cap:

  • The campaign will spend until the amount set at this level has been reached for all line items in one day.

  • Automatic Daily Budget is available at the campaign daily budget level, exactly like the line item level:

    • This tool divides the budget evenly across all days in the campaign, and will automatically take any underspend and divide it evenly across the remaining days of the campaign.

    • To enable this option, 3 fields will be required:

      • Campaign Start Date

      • Campaign End Date

      • Campaign Total Budget

   
You can also add a memo for reference to keep track of your edits. This memo will be available with all edit details in the Budget History, under Campaign Budget on the Campaign Settings page.

Edit Campaign Attribution

To edit the attribution settings, click the icon located at the right of the Attribution Settings field under Advanced Settings on the Campaign Settings page.

The pop-up window below will open:

Edit the attribution settings by changing the Lookback Window and/or the Product Match for both Post-Click and Post-View.

Click Save before leaving the pop-up window. Any unsaved changes will be lost.

Change the attribution settings after creating your campaign and launching your line items.

To learn more about our attribution settings and model, go to Attribution Overview.

This video outlines how to build and edit a campaign in RMP.