Understanding the Digital Shelf Intelligence Report
When brand partners make media investment decisions on your platform, they're increasingly guided by data — specifically, by where their products rank in engagement and sales within your categories. The Digital Shelf Intelligence report gives both you and your brand partners a shared view of that performance: shopper engagement, total online sales, and category benchmarks, at the brand and SKU level, across your platform.
Understanding what this report surfaces, and what it tells brands about their position on your platform, helps you have sharper conversations about category opportunity and where investment can make the biggest difference.
What This Report Shows
The Digital Shelf Intelligence report surfaces how brands' products perform on your platform across three dimensions:
Shopper engagement: how often shoppers view a brand's product detail pages (PDPs) relative to others in the same category
Sales outcomes: total online sales performance, organic and attributed, at the brand and SKU level
Category benchmarks: indices that show whether a brand is above or below the category average on both engagement and sales efficiency
How to Access The Report
Log in to Criteo Commerce Yield.
Navigate to the Analytics section of the Demand view of your Supply account.
Select Insights from the left-hand menu.
Open the Digital Shelf Intelligence report.
Report Views
The report offers two views depending on the level of detail you need.
Brand View
Use the Brand view to see performance at a category level, broken down by:
Brand
Category
Week
When to use it: Get a high-level read on how brands are performing across your categories. Useful for identifying which categories have engagement or conversion gaps, and for preparing for commercial conversations with brand partners.
SKU View
Use the SKU view to drill into individual product performance, broken down by:
Parent SKU and product name
Brand and category
Week
When to use it: Identify which specific products are driving or dragging performance within a category, and understand whether challenges are concentrated in a few SKUs or spread across a brand's portfolio.
Filters
Narrow the report using any combination of:
Brand
SKU
Category
Metrics
You can drill down on specific metrics by clicking the Edit button on the right-hand side of the SKU view or Brand view table. All of the following metrics are selected by default, buy you’ll be able to deselect any you don’t want to see:
Metric | What it measures |
|---|---|
Total Sales Revenue | Total online sales across the category, organic and attributed |
Total Units Sold | Total units sold online, organic and attributed |
Sales Rank | A brand's relative sales position within the category on your platform |
Total PDP Views | Total product detail page views for the brand's SKUs |
PDP Views Rank | A brand's relative shopper engagement position within the category |
Consideration Index | Shopper engagement per SKU compared to the category average |
Sales Index | Sales efficiency per SKU compared to the category average |
Listing Price (SKU view only) | Directional price context for each SKU |
How to Interpret The Benchmark Indices
The Consideration Index and Sales Index indicate whether a brand is over- or under-performing the category average on your platform when it comes to engagement and converting that engagement into sales.
Consideration Index
Above 1.0: The brand's products attract more shopper engagement per SKU than the category average on your platform
Below 1.0: The brand's products attract less engagement per SKU than the category average
Sales Index
Above 1.0: The brand converts engagement into sales more efficiently than the category average
Below 1.0: The brand converts engagement into sales less efficiently than the category average
Common patterns and what they mean
Use these patterns to identify where opportunity exists within your categories.
Pattern | What it likely signals |
|---|---|
Low PDP Views Rank + Low Consideration Index | Visibility gap — the brand's products are not getting enough shopper attention in this category |
High Consideration Index + Low Sales Index | Conversion gap — shoppers are engaging, but not buying at the rate the category average would suggest |
Strong indices + weaker category ranks | Scale opportunity — the brand's efficiency is strong; expanding reach or coverage could drive meaningful growth |
Digital Shelf Intelligence Use Cases
Show brand partners where their investment will actually perform Not every SKU in a category earns paid media support equally. Use the Sales Index and Consideration Index to show brand partners which of their products are over- or under-performing the category average on your platform. Then, make a data-backed case for where retail media investment would compound already-strong organic performance, versus where a conversion or content issue should be addressed first.
Flag best-seller vulnerability before it becomes a category problem A brand's top-selling SKU with a declining Consideration Index is quietly losing organic shelf presence, which is often a precursor to a slipping Sales Rank. Proactively flagging this pattern to a brand partner before the gap widens shifts the conversation from reactive budget discussions to strategic ones. It positions retail media as a protective tool, not just a growth lever.
Diagnose revenue leaks in your categories When a brand shows a high Consideration Index but a low Sales Index in one of your categories, it means shoppers are engaging with their products but not converting at the rate the category average would predict. Bring this to the brand as a category health signal. Understanding whether the gap is driven by pricing, product page content, or assortment quality helps the brand address the root cause so that when paid investment follows, it lands on a stronger foundation.
Help brand partners time investment around natural demand peaks Organic PDP view trends in your categories reveal which SKUs naturally build momentum before major sales moments. Use this data to show brand partners when demand is already forming and help them coordinate paid support ahead of those peaks. Brands that invest ahead of organic surges capture more of the full-funnel opportunity; those that react after the moment starts are competing for attention that's already peaked.
Using This Report to Inform Brand Conversations
The Digital Shelf Intelligence report is a useful starting point for conversations with brand partners about category investment. A practical workflow:
Use the Brand view to identify which categories show engagement or conversion gaps for a given brand.
Use the SKU view to understand whether those gaps are driven by a few products or are broad across the portfolio.
Use the benchmark indices to frame where paid media investment is most likely to move the needle — whether that means building consideration (visibility gap) or supporting conversion (efficiency gap).
Pair with campaign performance data to connect category priorities to specific paid media actions.
Digital Shelf Intelligence FAQs
Why might the categories I see differ from what my brand partners see in Commerce Max? Your Commerce Yield account uses your own retailer taxonomy to classify products. Your brand partners in Commerce Max currently see data organized by Criteo's Universal Catalog (UC) taxonomy at level 3. The two structures do not always map one-to-one, so minor differences in category names or groupings between your view and theirs are expected. We are working to migrate Commerce Max accounts to each retailer's own taxonomy and once that migration is complete, both views will align. In the meantime, flag this context to brand partners if category-level comparisons come up in conversation.
Does Total Sales Revenue include organic sales? Yes. Total Sales Revenue and Total Units Sold reflect total online outcomes, both organic and attributed. This is by design: the report gives a holistic view of how brands perform in a category, not just the portion driven by advertising.
Why might a brand's Sales Rank differ from its PDP Views Rank? These metrics measure different things. PDP Views Rank reflects relative shopper engagement; Sales Rank reflects relative sales outcomes. A brand can rank well on engagement but less well on sales (a conversion gap), or rank well on sales with lower engagement (a visibility challenge relative to outcomes).
Why do indices change week over week? Indices can shift due to changes in a brand's own PDP views or sales, the total number of SKUs in the category, competitive dynamics, or seasonal and promotional effects. Viewing trends across multiple weeks gives a more reliable picture than any single week.
Why might a SKU be missing from the report? This can result from category classification differences, product mapping, or active filter selections. Confirm filters first. If an expected SKU is still absent, contact your account team for further investigation.
Can paid media performance be seen directly in this report? Not in the current version. The report focuses on engagement and sales context. For campaign-level performance, use the campaign reporting section alongside these insights.
Next Steps
For brand partners looking to act on the insights in this report, direct them to the Digital Shelf Intelligence Report guide in the Commerce Max Help Center, where they can find full metric definitions, diagnostic guidance, and a step-by-step workflow for turning insights into media decisions.