Line Item Build Page 1.1 | Commerce Yield Help Center

Line Item Set Up

To access the creation of a line item, either you've just completed the creation of a campaign and you will automatically be redirected to the creation of your first line item, or follow the steps below:

Go to the Campaigns section

Find the desired campaign to add a line item to and click the campaign name

This opens the campaign page where all line items appear. Add new ones here.

Click the  + Line Item call-to-action on the top left side

Choose between the following options:
- Set up one line item at a time: Set up retailer-specific line items individually.
- I’ll set them up later: Come back and create the line items later; only the campaign shell will be created.

Line Item Settings

Naming the Line Item
- The first step is to name the Line Item. The chosen Line Item name will be seen only by the user in the Campaigns page and Analytics sections. It won't appear in the ads and will never be visible to shoppers.
- Enter a name that will help identify it within the campaign or in a report. A Line Item name is unique and each Line Item must be named differently in the same campaign.

Targeting Based on Tracking Preference

Under certain privacy laws, retailers must ask shoppers on their site if they accept or refuse tracking (i.e. storing browsing information linked to their user ID). If selecting a retailer who has enabled this feature, there will be an additional section for Targeting Based on Tracking Preference settings. These controls allow brands or advertisers to choose whether they want their line item to serve both opted-in and opted-out shoppers. By default, and unless these settings are edited, the line item will serve to opted-in shoppers only. If no settings are available to edit and you are a non-Read Only user, assume it only targets opted-in shoppers.

Important: No sales attribution is collected for opted-out users, as attribution relies on the user ID. Therefore, ROAS and conversions-based KPIs will likely be lower on line items targeting opted-in and opted-out shoppers. However, targeting both opted-in and opted-out shoppers increases total impressions and clicks.

Setting Start and End Dates
- Start by selecting the Start Date on the calendar (today's date is set by default but any date in the future can be selected).
  Note: If selecting a date in the future, the line item will have a Scheduled status. This means that on the selected date, the line item will automatically switch to Active and start delivering ads.
- Continue by selecting an End Date. Choose from the following two options:
  - No End Date: This is the None option. The line item will be on “Active” status for as long as it has funds to spend.
  - Specific End Date: Select the date directly on the calendar. The line item will stop serving ads and change to Ended status on this precise date at the end of the day.