Commerce Yield Term Glossary
The following are helpful terms to know while using Criteo's Commerce Yield Platform.
A
Assisted Units
Shoppers typically engage with several ads before making a purchase. Assisted units capture the number of units sold from ads that were within your attribution window, but were not the last interaction before a sale.
Assisted Sales
Shoppers typically engage with several ads before making a purchase. Assisted sales captures the revenue from ads that were within your attribution window, but were not the last interaction before a sale.
Audience
Total number of unique users from the open web who were eligible to have been served an ad.
Avg. CPC
Supply side: The average price paid for a click on an ad for an Open Auction campaign. It is calculated by dividing Net Revenue (excluding fees) by Clicks.
Demand side: The average price paid for a click on an ad for an Open Auction campaign. It is calculated by dividing Spend (including fees) by Clicks.
Avg. CPM
Supply side: The average price paid for 1,000 impressions on an ad for an Onsite Display campaign. It is calculated by dividing Net Revenue by Impressions and multiplying that amount by 1,000.
Demand side: The average price paid for 1,000 impressions on an ad for an Onsite Display campaign. It is calculated by dividing Spend (including fees) by Impressions and multiplying that amount by 1,000.
B
Balance
It refers to the overall account budgets that can be found on the Billing > Balances page. A balance is set at the account level and can be capped or uncapped. Its currency is the account's currency by default. It can be linked to one or several campaigns.
Bid CPC (or Cost per Click)
Net price you pay for clicks on your Criteo ads. This is input by the user in the line item settings.
Budget
The advertising budget set up for each campaign and/or line item. A budget is set at the campaign and/or line item level and can be capped or uncapped. Its currency is the account's currency by default.
C
Campaign
Campaigns group ads by their advertising budgets and attribution settings. They are the foundation of the advertising strategy and one of the core pillars of the demand-side platform.
Campaign Status
A campaign's status can be Active or Inactive depending on the line items within the campaign. An Active campaign status means that at least one of your line items is active and therefore Criteo ads are delivering for that campaign. An Inactive campaign status means that all your line items are inactive and therefore none of the campaign’s Criteo ads are delivering.
Click
The number of times your ads were clicked on.
Click-Through Rate (CTR)
Click-through rate (CTR) is calculated by dividing the number of clicks by the number of placement impressions.
Click Optimizer
It aims at optimizing your ad performance towards more clicks. You can select this machine-learning model when creating or editing a line item.
Criteo AdServer
CRM technology that enables the delivery of a large set of ads for multiple strategies. The AdServer combines demand ad requests and available ad placements in real time.
Completion Rate
The number of times your video ads played for the full duration divided by the number of times they started (Played 100% / Starts).
Conversion Optimizer
This aims at optimizing your ad performance towards the best conversion rates (CPO). You can select this machine-learning model when creating or editing a line item.
Cost per Click (CPC)
Supply side: Cost per Click, defined as the cost incurred by you for each click on the ads, excluding any Criteo fees. This metric helps you assess direct traffic acquisition costs
Demand side: Cost per Click, representing the amount spent by you for each click on the ads, including Criteo fees. This helps you evaluate your overall cost for acquiring traffic through paid channels.
Cost per View
Spend divided by the number of times your video ads started (Spend / Starts).
Cost per Completed View
Spend divided by the number of completed video views (Spend / Played 100%).
Cost per Mille or Cost per 1000 Impressions (CPM)
Supply side: Cost per Mille (thousand impressions), indicating the cost for you to achieve a thousand ad impressions, calculated without Criteo fees. This metric provides insights into the cost of visibility for ads.
Demand side: Cost per Mille (thousand impressions), the total cost incurred by you for every thousand ad impressions, including any platform fees. This metric is crucial for understanding the cost of ad visibility across various channels.
E
End Date
Ending date of your campaign.
Exposed Users
The number of distinct visitors who were served an ad. Each user is counted only once, even if a user viewed the ad multiple times.
F
Frequency
The average number of times an ad is displayed to the same shopper. It is calculated by dividing the total number of impressions by unique visitors.
I
Impression
The number of times your ads were shown. Onsite Display campaigns have placement impressions and Open Auction campaigns have product impressions.
Invalid Clicks
These clicks were identified as unintentional or fraudulent by our traffic monitoring. They don't impact your campaign metrics, and you'll only be billed for valid clicks.
L
Line Item
Each campaign consists of one or several line items, which group your ads by retailer, dates, format, products, and targeting. You can deliver an ad only after creating a campaign and at least one line item.
Line Item Status
A line item's status is determined by its configuration and by the manually controlled Off/On toggle on the Line Items page.
If you wish to reactivate an archived line item, you should copy the settings from your archived line item into a new line item and set the new line item live.
P
Pace
Pacing options are defined at the line item level:
Daily pace: maximum daily spend
Monthly pace: maximum monthly spend
Automatic pace: automated daily spend based on the initial spend curve your line item delivers
Played 25%
The number of times one of your video ads was played to at least 25% of its duration.
Played 50%
The number of times one of your video ads was played to at least 50% of its duration.
Played 75%
The number of times one of your video ads was played to at least 75% of its duration.
Played 100%
The number of times one of your video ads played for the full duration.
Q
Order Value
The total revenue generated from your Criteo Ads. The attribution may vary depending on your campaign's attribution settings.
R
Reach rate
The number of unique users is divided by total audience.
Return on Advertising Spend (ROAS)
Supply side: Return on Advertising Spend, calculated by dividing the attributed sales by the total advertising spend (excluding fees). This metric allows you to measure the profitability and effectiveness of your advertising campaigns.
Demand side: Return on Advertising Spend, calculated by comparing the revenue generated to the total spend (including Criteo fees). This metric enables you to gauge the effectiveness of your advertising expenditures in driving sales.
Revenue Optimizer
It aims at optimizing your ad performance towards the highest ROAS. You can select this machine-learning model when creating or editing a line item.
Remaining budget
Amount remaining for your ads to spend. It is calculated as the total budget minus the Spend budget.
Retailer
The retailer associated with the specific line item.
S
Sales
The generated sales amount that can be attributed to your ads.
Spend
Supply side: The net revenue generated from the ads, excluding any advertising fees. This represents the actual income you earn from your assets.
Demand side: The total working media spend, which includes all fees associated with us. This figure reflects the total investment made to drive customer engagement.
Stock-Keeping Unit (SKU)
A product you can add to your line items.
Starts
The number of times your video ads started playing.
Start Date
The number of times your video ads started divided by the number of impressions (Starts / Impressions).
Supply Account
A Supply account is built for retailers to efficiently manage their ad inventory and campaigns on behalf of their vendors. A Supply account provides access to a Supply side as well as a Demand side.
U
Units
The number of units sold that can be attributed to your ads.
V
Viewability
The percentage of measurable ad impressions that were considered viewable according to IAB standards.
W
Win Rate
The number of impressions won divided by the total number of impressions that were bid on.
Supply Side Components
Fill Rate
The fill rate represents the percentage of available ad inventory that is actually filled with ads. It is calculated by dividing the number of impressions served by the total available ad placements. A high fill rate indicates effective inventory management and high demand for ad space.
Buy type
Buy type refers to the purchasing method used by advertisers to acquire ad inventory. Direct stands for campaigns running on the Demand Side of your supply account. Indirect refers to campaigns running in advertiser's Demand accounts.
Ratecard
The ratecard refers to the pricing of your assets (inventory and data). It defines the working media cost of your placements, page types, formats, categories and audiences.
Placement
A placement refers to a specific location or position where an ad appears on your site or app. Common placements include homepage, product detail pages, category pages, search results... The placement location can significantly impact an ad's visibility, engagement, and overall performance.