Campaign and Line Item dashboards | Commerce Yield Help Center

Campaign Dashboard

The Campaign Dashboard is the landing page of the Campaigns section, and it is the first page you will see on the demand side of your CYield platform.

The dashboard provides a high-level snapshot of the performance through a combination of visual graphs and detailed tables, giving you a quick and clear understanding of key trends. It also allows you to customize your analysis by selecting the specific metrics you want to view in the performance graph, such as:

Settings

Brand
Start Date
End Date
Total Budget
Remaining Budget
Bid
Spend To Date

Audience Fee (for Offsite)
Buying Strategy (for Offsite)
Optimization (for Offsite)
Spend Pace (for Offsite)

Performance

Pacing Rate (for Onsite Display and Offsite)

Budget At Risk (for Onsite Display and Offsite)

Impressions
Clicks
CTR
Win Rate
Spend
Avg. CPC
Avg. CPM
Viewability
CPO (for Offsite)

Attribution

Assisted Sales
Sales
ROAS

The dashboard shows high-level data in a graph and in the table below to give you an at-a-glance view of performance and help you identify any optimizations needed.

You can select the dates for which you want to visualize the data, and the graph and table will adjust accordingly. This allows you to have a deeper look at your campaigns for the time range you are most interested in.

Line Item Dashboard

For a more in-depth analysis, you have two choices. First, you can click on a campaign, which will bring you to the Line Item Dashboard.

The dashboard provides a high-level snapshot of your performance through a combination of visual graphs and detailed tables, giving you a quick and clear understanding of key trends. It also allows you to customize your analysis by selecting the specific metrics you want to view in the performance graph, such as:

Settings

Brand
Start Date
End Date
Total Budget
Remaining Budget
Bid
Spend To Date

Audience Fee (for Offsite)
Buying Strategy (for Offsite)
Optimization (for Offsite)
Spend Pace (for Offsite)

Performance

Pacing Rate (for Onsite Display and Offsite)

Budget At Risk (for Onsite Display and Offsite)

Impressions
Clicks
CTR
Win Rate
Spend
Avg. CPC
Avg. CPM
Viewability
CPO (for Offsite)

Attribution

Assisted Sales
Sales
ROAS

Video (for Onsite Display and Offsite)

Completion Rate
Video Views
Starts
Played to 25%
Played to 50%
Played to 75%
Played to 100%
Playing Rate
Starting Rate
Video Viewability
Video Paused
Video Resumed
Video Muted
Video Unmuted
Average Interaction Rate

You can select the dates for which you want to visualize the data and the graph and table will adjust accordingly allowing you to have a deeper look at your line items for the chosen time range.

In the Line Items dashboard, you can select the metric you want to analyze in the graph. There are thirteen KPIs available for selection in the Line Item Dashboard: Assisted Sales, Assisted Units, Clicks, Conversion Rate, CPM, CPO, CTR, Impressions, Sales, Spend (default metric), ROAS, Units, and Dates.

Analytics

To get an in-depth analysis of the campaigns running on the account, you can also go to the Analytics section of the Demand side of the UI where you’ll find performance broken down by Campaign, Line Item, Product Brand, Product Category, Product, Page Type or Keyword etc.

Comparing Metrics

Important: It's normal for the reported Average CPM or CPC to not always match the set rate. This happens due to a slight over-delivery of impressions or clicks:

For Average CPM (Cost Per Thousand Impressions): Our system aims to deliver ads within the budgeted amount. However, a small delay (up to 5 seconds) in stopping the delivery can result in extra impressions beyond the budgeted limit. This is common with line items using standard pacing, but the total spend will never exceed the set budget. These extra impressions are considered added value.
For Average CPC (Cost Per Click): A minor over-delivery of clicks may also occur if there’s a delay in stopping the delivery after reaching the budget cap. These extra clicks aren't billed, which can result in a $0.00 CPC and lower the reported average CPC. Even though these clicks aren’t charged, we still report them for transparency.

This behavior is expected, and the campaign's budget will never be exceeded.

You can visualize the data in the graph with up to two metrics at the same time. This can show you the relationship between the metrics you’ve selected and help you find the root cause of any change in performance.

Campaign Dashboard KPIs:

There are nine KPIs available for selection in the Campaign Dashboard: ROAS, Clicks, Average CPC, Average CPM, CTR, Impression, Sales, Spend, and Dates.

Line Item Dashboard KPIs:

There are thirteen KPIs available for selection in the Line Item Dashboard: Assisted Sales, Assisted Units, Clicks, Conversion Rate, CPM, CPO, CTR, Impressions, Sales, Spend, ROAS, Units, and Dates

Using the Tooltip

The dashboard tooltip shows the data of the two selected metrics for a specific date. To see the tooltip, simply move your cursor in the graph to the date you’re interested in seeing in detail.

Using the Table

In the table, you can search for a specific campaign or filter by status, and watch the line chart data refresh to reflect these selections.

Using this table, you can see metrics at the individual campaign level.