🚀 New Ratecard Tools: CPM Auction and CPM Preferred Deals

What is it?

These new tools give you control over your pricing strategy, allowing you to:

Set minimum CPMs per Page Type x Format (e.g., Butterfly Browse).

Apply category premiums for specific placements (e.g., Shoes) with the ability to make bulk edits via CSV upload.

For Auction Campaigns, we’ve also introduced a new notification system. If any line items fall below the new minimum bid value, opted-in advertisers will receive notifications via email and/or the UI. This ensures they can quickly take action to adjust bids and maintain campaign delivery.

For new users, this notification will be turned on in the UI by default, but off by default for email.

For existing users, the notification will be off by default, unless they have previously ticked the “all notifications” main checkboxes in their settings, in which case it will be automatically turned-on.

To ensure platform users stay informed, we recommend that you encourage them to enable this notification (email, UI, or both) so they never miss critical updates when their line items stop serving due to the new minimum bid requirements.

Why?

These tools are designed to help you optimize your pricing strategy and scale your campaign with greater ease.

🌟 Learn More:

What's New August 2025