Associate an Audience to a Line Item

After creating an audience, it can be associated with a Line Item on the Targeting step when a line item is set up. On the Campaigns page, click the Campaign Name to access the Line Items page, and then click the line item name.   

• The line item and the audience must be targeting the same brand to be associated with each other.   

• The line item and the audience must have the same retailer to be associated with each other.   

In the Targeting step of setting up a line item, select Audience in the Advanced Targeting – Optional section. 

Search for and select at least one audience.  

• By default, the search returns the first 25 audience segments that match the search query. To see more results, either increase the number of items per page or navigate to the next page.

Easily filter between Audiences built with the Audience Builder by using the drop-down list. 

Delete an Audience 

To delete an audience, hover over the audience to delete in the Audiences Library and click the trash icon.