Table of contents
About Auction Line Items
Each campaign consists of one or several line items. An ad can only run after creating a campaign and at least one line item.
Brands and advertisers will select the products and the retailer they’d like to advertise on at the line item's level. Each line item can consist of multiple featured products but can only run on one retailer. To run across multiple retailers, multiple line items will need to be created.
There are also several line item settings to help spend the budget wisely and optimize delivery.
Here is a video to follow step by step when building your first line item.
Line Item Organization
Line items can and should feature multiple products. There is no need to have a new line item for each product brands or advertisers want to promote.
When thinking about line item strategy, it is best to think of what makes sense for the brand and what products align with each other. It is also advised to organize the line items by KPIs.