Revenue Report
The Revenue Reports are for Supply account owners. They help you understand your data monetization revenue for onsite and offsite campaigns and where your revenue is coming from.
One main aggregated revenue report provides full visibility across all advertisers and media types. Additional revenue reports are available by media type — Onsite Sponsored Products, Onsite Display, and Offsite — depending on what media type you are running.
The Revenue Reports give insight into generated revenue, delivered impressions and clicks, average rates, and performance across campaign types.
At the top of each revenue report, you can find a snapshot of your performance with three customizable tiles where you can preview three main KPIs.
Below the metrics snapshot, you can find a chart with the top performers based on your filter, and a table with a comprehensive list of metrics and all details.
Filtering
Filters: Retailer, Sold by (Direct Sold, Indirect Sold, Private Market, Authorized Buyer), Sales Channel, Buy type, Budget model (Criteo Budget or Retailer Budget), Activation platform (Commerce Max or Private Market), Campaign type (Onsite Sponsored Products or Onsite Display), Advertiser type.
To access the filters, click on the dedicated filter button at the top right corner.
Onsite Revenue Reports (Onsite Sponsored Products, Onsite Display)
For onsite media type revenue reports (Onsite Sponsored Products, Onsite Display), you can select and combine multiple dimensions and metrics to create custom reporting. This allows you to analyze your performance with more precision.
You can choose from the following dimensions:
Campaign
Date
Product*
Product Category*
SKU ID*
Budget model (Criteo Budget or Retailer Budget)
Activation platform (Commerce Max or Private Market)
Advertiser
Advertiser Type (Brand, Retailer, Seller)
Page Type
Product Brand*
Environment
In addition to the dimensions above, you can also drill down on the following metrics for onsite revenue reports:
Onsite Sponsored Products Revenue. Revenue generated from Onsite Sponsored Products campaigns.
Onsite Display Revenue.** Revenue generated from Onsite Display campaigns.
Impressions. The number of times your ads were shown.
Clicks. The number of clicks on your ads.
Avg. CPC. Total click ad spend divided by the total number of clicks (Spend/Clicks). Only applicable for cost per click (CPC)-managed campaigns.
Avg. CPM.** Total cost of impressions divided by the total number of impressions (Spend/Impressions). Only applicable for cost per thousand impressions (CPM)-managed campaigns.
Units. The number of units sold that can be attributed to your ads.
Sales. The revenue that can be attributed to your ads.
ROAS. Return on ad spend (ROAS) is calculated by dividing the number of attributed Sales by the total ad Spend.
Video metrics.** Video Views, Played to 25%/50%/75%/100%, Playing Rate, Completion Rate, Starting Rate, Viewability, Video Paused, Video Resumed, Video Muted, Video Unmuted, Average Interaction Rate, Cost Per View (CPV), Cost Per Completed View (CPCV).
Offsite Revenue Reports
For Offsite Revenue reports, you can choose from one of the following dimensions:
Advertiser. View metrics at the individual brand level.
Campaign. View metrics at the individual campaign level.
You will then see the following metrics:
Offsite Revenue. Revenue generated from offsite campaigns.
Advertiser Type. The type of advertiser.
Impressions. The number of times your ads were shown.
Clicks. The number of times your ads were clicked on.
Avg CPC. Spend/Clicks. Only applicable for CPC-managed campaigns.
Avg CPM. Spend/Impressions. Only applicable for CPM-managed campaigns.
Units. The number of units sold that can be attributed to your ads.
Sales. The generated sales amount that can be attributed to your ads.
ROAS. Attributed Sales/Net Revenue.
Exporting, Saving, and Scheduling
You can easily download your report in CSV or Excel format using the download button at the top right corner.
You can also save and schedule your report to be sent to your mailbox on a recurring basis using the save button at the top right corner.
SSP Reporting API
Get access to increased flexibility and advanced metrics and dimensions by using our SSP Reporting API. For more information on our SSP Reporting API, visit our dedicated API Portal section.