Revenue Report
The Revenue Reports are available to Supply account owners. They give you a clear view of your retail media monetization revenue across onsite and offsite campaigns — where it's coming from, how it's performing, and how it's distributed across advertisers, campaign types, and inventory.
One aggregated report provides full visibility across all advertisers and media types. Additional reports are available by media type — Onsite Sponsored Products, Onsite Display, and Offsite — depending on what you run.
At the top of each report, three customizable KPI tiles give you an at-a-glance performance snapshot. Below the tiles, a chart shows your top performers based on the active filters, and a table provides a full metric breakdown.
Filtering
Click the filter button at the top right corner to refine your report view. Available filters:
Retailer
Sold by (Direct Sold, Indirect Sold, Private Market, Authorized Buyer)
Sales channel
Buy type
Budget model (Criteo Budget or Retailer Budget)
Activation platform (Commerce Max or Private Market)
Campaign type (Onsite Sponsored Products or Onsite Display)
Advertiser type
Onsite Revenue Reports (Onsite Sponsored Products, Onsite Display)
For onsite revenue reports, you can combine multiple dimensions and metrics to build a customized view of your performance.
Dimensions
Dimension | Onsite Sponsored Products | Onsite Display |
|---|---|---|
Campaign | ✓ | ✓ |
Date | ✓ | ✓ |
Advertiser | ✓ | ✓ |
Advertiser Type (Brand, Retailer, Seller) | ✓ | ✓ |
Page Type | ✓ | ✓ |
Environment | ✓ | ✓ |
Budget Model (Criteo Budget or Retailer Budget) | ✓ | ✓ |
Activation Platform (Commerce Max or Private Market) | ✓ | ✓ |
Placement | ✓ | ✓ |
Campaign Type | ✓ | ✓ |
Buy Type | ✓ | ✓ |
Product | ✓ | — |
Product Category | ✓ | — |
Product Brand | ✓ | — |
SKU ID | ✓ | — |
Creative Name | — | ✓ |
Creative Type | — | ✓ |
Ad Format | — | ✓ |
Metrics
Metric | Description | Onsite Sponsored Products | Onsite Display |
|---|---|---|---|
Onsite Sponsored Products Revenue | Revenue generated from Onsite Sponsored Products campaigns. | ✓ | — |
Onsite Display Revenue | Revenue generated from Onsite Display campaigns. | — | ✓ |
Impressions | The number of times your ads were shown. | ✓ | ✓ |
Clicks | The number of clicks on your ads. | ✓ | ✓ |
Avg. CPC | Total click ad spend divided by total clicks (Spend ÷ Clicks). Applicable to CPC-managed campaigns. | ✓ | ✓ |
Avg. CPM | Total cost of impressions divided by total impressions (Spend ÷ Impressions × 1,000). Applicable to CPM-managed campaigns. | — | ✓ |
Units | The number of units sold attributed to your ads. | ✓ | ✓ |
Sales | The revenue attributed to your ads. | ✓ | ✓ |
ROAS | Return on ad spend, calculated by dividing attributed Sales by total ad Spend. | ✓ | ✓ |
Working Media Spend | The amount spent directly on ad delivery, excluding platform fees. | ✓ | ✓ |
Viewed Impressions | The number of impressions where the ad was actually seen by a user. Measured at placement level for Onsite Display and at product level for Onsite Sponsored Products. | ✓ | ✓ |
Video Views | The number of times your video ads began playing. | — | ✓ |
Played to 25%/50%/75%/100% | The number of times a video ad played to each quartile of its duration. | — | ✓ |
Playing Rate | The rate at which video ads began playing. | — | ✓ |
Completion Rate | The percentage of video ads played to completion. | — | ✓ |
Starting Rate | The percentage of video ads that started playing. | — | ✓ |
Video Viewability | The percentage of video ad impressions that were viewable. | — | ✓ |
Video Paused / Resumed | The number of times a video ad was paused or resumed. | — | ✓ |
Video Muted / Unmuted | The number of times a video ad was muted or unmuted. | — | ✓ |
Average Interaction Rate | The average rate of user interactions with video ads. | — | ✓ |
Cost Per View (CPV) | The average cost per video view. | — | ✓ |
Cost Per Completed View (CPCV) | The average cost per completed video view. | — | ✓ |
Offsite Revenue Report
For offsite revenue reports, you can choose from the following dimensions:
Advertiser. View metrics at the individual brand level.
Campaign. View metrics at the individual campaign level.
Available metrics:
Metric | Description |
|---|---|
Advertiser Type | Type of advertiser. |
Offsite Revenue | Revenue generated from offsite campaigns. |
Impressions | The number of times your ads were shown. |
Clicks | The number of times your ads were clicked. |
Avg. CPC | Spend ÷ Clicks. Applicable to CPC-managed campaigns. |
Avg. CPM | Spend ÷ Impressions. Applicable to CPM-managed campaigns. |
Units | The number of units sold attributed to your ads. |
Sales | The revenue attributed to your ads. |
ROAS | Attributed Sales ÷ Net Revenue. |
Exporting, Saving, and Scheduling
You can download your report in CSV or Excel format using the download button at the top right corner. You can also save and schedule your report to be sent to your mailbox on a recurring basis using the save button at the top right corner.
SSP Reporting API
For increased flexibility and access to additional metrics and dimensions, use the SSP Reporting API. For full documentation, visit the Criteo Developer Portal.