Introduction to Demand-Side Analytics

These reports are located on the Demand side of the platform.

In retail media, measuring how effectively your advertising performs is key to achieving your marketing goals. The Demand-Side Analytics section in Criteo Commerce Yield provides a user-friendly reporting environment to report on all campaigns running on your inventory, including Retailer Budget campaigns activated through Commerce Max, consolidated in a single view alongside your Direct Sold and Private Market campaigns.

It includes robust data visualization, strong filters and sorters, and detailed data tables that are fully customizable.

Navigation

Your Analytics section has several features available.

On the top right navigation bar, below "Activity Dashboard" you can:

• Filter the campaigns you want to look at in more depth.

• Save and schedule a report.

• Select the campaigns, dimensions, and metrics you want to view and save the view to access it again later.

• Switch the toggle to schedule the report to be sent to specific users and define the frequency at which you want it sent via automatic email.

• Share and export the data to CSV or Excel.

On the left side navigation bar, you can:

• View the reports you have saved or scheduled and manage them.

• Select which reports you want to look at directly from the Performance menu.

SSP Reporting

SSP reporting is entirely unaffected by the introduction of Retailer Budget campaigns. The following remain exactly as they are today:

• SSP Analytics UI — all dashboards, reporting consoles, and user interfaces are unchanged.

• SSP Reporting APIs — all direct API integrations continue to function as normal with no breaking schema modifications.

• Default visibility — Retailer Budget campaigns are visible by default across all standard SSP views. No configuration is needed.

Reporting on Retailer Budget Campaigns

The Demand-Side Analytics view now consolidates performance data across all campaign types running on your inventory in a single report:

Previously, viewing performance data for Private Market self-serve campaigns required navigating into each individual brand account separately. This consolidated view removes that requirement.

New Dimensions

Three new dimensions are available across Demand-Side Analytics — both UI and API — to help you segment and compare data:

Use the Budget model dimension to isolate Retailer Budget spend for billing reconciliation. Use the Activation platform dimension to distinguish Commerce Max activity from Private Market activity within the same view.

Reporting Scope and Limitations

Performance data — spend, impressions, clicks, and attributed sales — is available for Retailer Budget campaigns across all demand-side reports. Campaign setup and configuration details, such as targeting, creative, or optimizer settings, are not visible in Commerce Yield. Those details remain in the brand's Commerce Max account.

Analytics API

Scale your operations programmatically through our APIs and integrate Commerce Yield capabilities into your preferred UI or workflow tools.

The DSP Analytics endpoint has been updated with two new filter and grouping parameters:

• activation_platform

• budget_model

These can be passed in any DSP API call to filter or group data by activation platform (Commerce Max or Private Market) and budget model (Retailer Budget or Criteo Budget).

The Accounts endpoint has also been updated. Previously, querying with your supply account ID returned data for Direct Sold campaigns only. It now returns data for:

• Direct Sold campaigns

• Retailer Budget (Commerce Max) campaigns

If you use the DSP API in downstream pipelines or custom dashboards, update those systems before your first Retailer Budget campaigns go live to account for the expanded response scope.

For more information on reporting capabilities through the API, visit the API Portal.