Available Placements

Slots available for ads on retailer webpages.

Click-Through Rate (CTR)

The percentage of shoppers who clicked an ad that rendered on a page.

Formula: Clicks / Impressions

Cost per Click (CPC)

The average cost a brand is paying per click. Available for Auction campaigns only.

Cost Per Mille (CPM)

The average cost brands are paying per mille (thousand) impressions. Available for Onsite Display campaigns only.

Formula: 1000 * Spend / Impressions

CPC Click

The event that occurs when a shopper clicks an ad and is redirected either to the product detail page or to the search page to add the product directly to cart.

CPM Clicks

The number of clicks earned through Onsite Display campaign types.

CPC Clicks

The number of clicks earned through Onsite Sponsored Products campaign types.

CPM Impressions

The number of impressions earned through Onsite Display campaign types.

CPC Impressions

The number of impressions earned through Onsite Sponsored Products campaign types.

Fill Rate

The number of individual available placements that are filled with ads.

Frequency

The average number of times an ad has been seen by the same shopper

Formula: Total placement impressions / Number of unique visitors

Impression

The event that occurs when an ad renders on the page.

Page Category

The category of page that an ad served on.

Total Revenue

The amount (in your preferred currency) that campaigns have spent on your supply.

Unique Visitors

The number of distinct shoppers exposed to an ad within the reporting time period. Each shopper is counted once using the retailer cookie ID.

Criteo uses retailer cookie IDs to identify users across sessions on the same device. Each ID can last up to a year provided the user does not clear their cookies.

Available Metrics